Digital marketing is a path you should aspire to take if you’re focused on moving your business forward and searching for the greatest approach to success. True, there are other paths you may take; some are beautiful and twisting, but one stands out as the shortest, smoothest, and straightest path to brand growth and higher ROI. Digital marketing is the way to go. So prepare some supplies and snacks, set your GPS, and turn on your favorite driving music!
Online self-promotion can be a complex, time-consuming game to play, and it can divert your focus from the important work of running your company’s day-to-day operations. Adding a growth-focused, ROI-improving digital marketing firm to your team strengthens your team’s marketing capabilities and paves the door for company expansion.
Many potential clients come to The Revenco.Agency wondering, “Why should I engage a digital marketing agency? ”
We understand the online advertising sector inside and well, so the arguments seem plausible to us. This is the reason we wrote this article, drawing on the wisdom, insight, and knowledge from all of our specialists to assist you in understanding why you should hire a marketing firm.
We’ll briefly discuss what a digital agency is and what it can achieve before getting into the compelling arguments for employing one and considerations to make when choosing your agency partner. Let’s get going!
What are Digital Marketing Agencies, and What Do They Do?
What is a marketing agency, to start off with a more fundamental query?
An organization that provides a variety of marketing services is known as an advertising or marketing agency. (This blog post goes into the specifics of B2B vs. B2C and how they differ.)
Marketing firms help other businesses with their marketing initiatives by putting their experience, resources, and knowledge to use to produce beneficial business results, such as:
- Generating sales
- Engaging with customers
- Growing brand awareness
- Creating new traffic flows
- Developing customer relationships
- Nurturing loyalty in the customer base
Have you watched “Mad Men” on AMC? A marketing firm is Sterling-Cooper.
Take all of that and immediately thrust it into the digital age. A digital marketing agency appears like that.
While conventional advertising channels like print and television still receive some attention from our culture, the majority of marketing activities now take place online. Global digital ad expenditure is anticipated to reach $455 billion plus or less in 2021, and that amount is expected to surpass $600 billion by 2024, according to eMarketer’s most recent report. Serious figures.
In comparison, the amount spent on print advertising worldwide will stagnate at $31.6 billion in 2022. (The Business Research Company).
An online marketing agency specifically targets such digitally enabled advertising and communication streams in terms of service offerings. Some organizations have a very narrow focus, zeroing in on one or two important services. Full-service agencies, on the other hand, are the true heavyweight cruisers of the sector.
A full-service agency has the staff, resources, expertise, and capacity to meet any and all demands for digital advertising – and to do so successfully. They offer knowledge in fields like:
- SEO (Search Engine Optimisation)
- PPC (Pay-per-Click)
- CRO (Conversion Rate Optimisation)
- Social media advertising
- Content marketing
- Lead generation
- Website design & development
A reputable full-service agency employs a coordinated, data-driven, ROI-focused team of digital marketers to work for your company, employing clever techniques and domain expertise to achieve desired outcomes.
Why You Should Hire a Digital Marketing Agency
Our knowledgeable team has already done this, but they could give you a list of advantages as long as your arm detailing the advantages and potential benefits of working with a digital agency. In our article 10 Benefits of Hiring a Digital Marketing Agency, we’ve outlined the essential, verifiable returns that working with experts will give you.
However, if you’re still pondering “why should I engage a digital marketing agency?,” you’re likely looking for some general factors. Forget the specifics for a while; what can an agency at the senior level accomplish for your operations? That is the main topic of this article.
Read on for our 7 biz-savvy reasons why a digital agency is the right choice for your company.
You get a quality digital marketing presence
Whatever industry you’re in, your company needs to have a strong internet presence. Your internet presence must be of high caliber. Similar to the postman’s post bag and the lollypop lady’s lolly, you might possibly get by without it, but it would be very difficult.
The truth is that there are now hundreds, if not thousands, of options available to your potential clients when they are shopping, and you are only one of many options. Stand out from the crowd by utilizing your online presence. It presents you as a credible, contemporary competitor.
Simply having a website or an Instagram account is insufficient. That’s a fantastic initial step, but in order to reap the full rewards, those aspects of your online presence must be working flawlessly. A digital marketing agency makes sure that wherever your company travels online, it makes an impressive impression.
You take your brand omnichannel
We already mentioned how important it is to have a website and an Instagram account, and how maintaining one or both of those platforms may frequently take up a full-time job. Even without mentioning additional channels, there are email, Facebook, LinkedIn, Twitter, search engine visibility, blogs, and content.
Nowadays, customers don’t stick to one lane of interaction and communication. As part of their consumer insights research, Google found that omnichannel strategies drive an 80% increase in store visits, and that’s just one example of the benefits of going omnichannel.
Every channel you move into, not just a select few, needs to exhibit the high caliber digital presence we discussed previously. We can’t allow any gaps in your defenses. When you use agency services, your online marketing becomes a full-court press of advertising where visitors are greeted with a fantastic DCX (Digital Customer Experience) wherever they discover you.
You can measure results with hard data
Similar to baking, digital marketing is a precise science. You must do it flawlessly. Small adjustments to the formula can have a big impact on the outcome.
One of the best things about digital marketing is that every recipe modification, color change, and phrase change can be monitored and analyzed against the alternatives. This provides you with data insight never before possible and enables you to continuously improve your internet marketing.
Analytical data is a distinct area. The experts at the agency can show you the data to illustrate which strategies are for the birds, which may use improvement, and which are actually effective.
You develop data-backed strategies
The next stage is to analyze and interpret the data after it has been collected. When you turn all of that statistical information into a workable marketing strategy, you’ll see the real gains.
When you work with an agency, you can take advantage of their knowledge and data-supported proof to create a long-term strategy that is packed with online marketing tactics.
In addition, the agency will take into account information from your own advertising testing as well as aspects like competitor analysis or the user experience to develop SMART marketing objectives. In other words, the following aims are:
Without a well-developed plan, managing your digital marketing is like stumbling about in the dark hunting for the light switch. You can discover the answer; you simply can’t seem to locate it. You can get directions from a digital marketing agency.
You enjoy more bang for your buck
Don’t you just adore a good deal? Digital marketing services are the best value money can buy when it comes to producing effective advertising outcomes. That’s because, no matter what your needs, a full-service agency has access to a large talent pool. They have strategists, professionals in SEO or PPC, content writers, designers, developers, and social media marketers. When an agency is on board, you can use all of those professionals to your benefit.
In hiring one company, you stretch your advertising budget across an impressive range of sectors and get an optimal bottom-line ROAS (Return on Advertising Spend).
Of course, it is feasible to place yourself in charge of all of your online advertising, but doing so frequently proves to be challenging, arduous, and time-consuming. As an alternative, you may spend a lot of money hiring full-time workers for certain jobs. However, you’ll probably discover that keeping them on retainer is bad value and that they only have a small skill set that you can use. For instance, an SEO strategist who is committed to their work and proficient in keyword research is unlikely to have the musical talent to sing in your most recent YouTube video. When you work with an agency, you make a single payment and have limitless access to a large team of professionals for your digital marketing initiatives.
You unlock rapid scalability
It’s astonishing how quickly things move forward when you have the proper people on board and everyone is working toward the same goal. Hiring an agency is like putting a pair of fuel-efficient, turbocharged jet engines to your marketing, while training individual staff members for specific activities is expensive and slow.
Although a full-service agency will always develop a customized online marketing strategy based on your company and your requirements, the fundamental elements of digital advertising remain the same (the Google algorithm, for example, doesn’t change depending on your industry), so the work an agency does consistently produces results. This is not a “one and done” circumstance. These are tactics that never fail.
This implies that your marketing has a sort of snowball effect as your business experiences success after success, growing in size, speed, and momentum as it heads straight for the next major win.
You align your energy to growing your business
We’ll hazard a bet and say that, as a business owner, you’re undoubtedly busy. In a single day, you have a million and one things to accomplish, and more things keep coming. Ignore the in-tray. Your situation involves an in-bucket.
It makes sense that you don’t have the time, motivation, or resources to prioritize marketing. But when you delegate your advertising to a specialized team, you can let them handle it and concentrate your work on high-value duties aimed at expanding your brand.
Your time would be better spent managing business or offering exceptional customer service rather than reading through Twitter comments and responding to each individual query. A good moment to seek agency assistance is when you spend more than 40 minutes per day on marketing activities. If this is the case, you are not acting in a way that maximizes your potential value.
How to Find the Right Digital Marketing Agency
Finding the best digital marketing agency might be like searching for a needle in a haystack while wearing blinders due to the abundance of possibilities.
Get very clear about your goals as a starting point to prevent becoming overwhelmed. What do you hope to achieve with your marketing? What kind of spending capacity do you have? What are your long- and short-term business goals? These types of questions can be answered to assist you make an informed decision.
Here are some things to keep an eye out for when selecting a digital marketing agency.
Many business owners have trouble engaging a digital marketing agency because of the expense, and they occasionally balk at the cost. It is true that high-quality marketing agencies are not to be found in the discount bin. What if they were, in your opinion?
As we previously stated, full-service agencies offer the most value for your advertising dollar. Having said that, it goes without saying that bigger, more prestigious agencies are typically a little more expensive; like anything else, you pay for that prestige. However, in general, you should try to choose an agency that fits your budget. Don’t skimp; it will be obvious.
Avoid cowboys at all costs! Any organization that cannot provide reams of facts to support anything they do or say should raise serious red flags. Data is the most crucial element in the world of advertising, particularly in the online space. It is the weapon on which marketing efforts are based.
As a minimum, everything that occurs throughout an advertising campaign should be testable, quantifiable, and measurable. Good agencies know how to use the data to its fullest potential and to explain it to you in clear words. Keep in mind that internet marketing is an investment rather than an expense. You are entitled to know where your money is being spent.
A proactive approach
Your company is distinct, so your marketing strategy should be too. Genuine digital companies will assign you a dedicated account manager who is on hand to respond to your inquiries, consider your suggestions, or simply to chat with you informally about your digital strategy.
Since this is a collaborative process, effective communication is crucial. It’s also crucial that you get along with and cooperate with the agency’s representatives. If they seem trustworthy to you, that’s a positive indicator. Trust your instincts on this. Bear in mind that these digital marketers work for the agency, not you. It would be an enormous waste of your money to boss them around or give them commands. Take use of the expertise of these folks.
Reputation and experience
It should be obvious that having a respectable reputation is essential. A solid reputation in digital marketing is earned via constantly rewarding endeavors. You should be able to view case studies or a portfolio of prior work when you speak with an agency.
Investigate further; you could discover that one agency specializes in your industry. For instance, Revenco Agency has experience in a variety of industries, including healthcare, B2B, eCommerce, finance, and SaaS, with an ever-growing base of specialties. Visit a company’s website to learn more about what they have accomplished in the past.
Finding The One
Hopefully, the question, ‘why should I hire a digital marketing agency?’ has been replaced in your brain with, ‘when can we start!’
As we’ve seen, using a digital marketing agency and engaging in digital marketing have several advantages. They’ll give you a high-end digital presence across a variety of channels, use data to develop and evaluate your strategy, deliver a strong return on investment, grow your operations quickly, and release your hands so you can focus on your top business goals.
Perhaps a more pertinent query at this point is, “Why wouldn’t you hire a digital marketing agency?!”
Even though we’ve listed a few of the various factors to consider when choosing the ideal agency for your company, we recognize that this is a significant choice. Revenco.Agency would like to respectfully introduce ourselves as the best choice for you.
We’ve been working with data since 2017 to reduce the cost of digital marketing for our customers. Our cutting-edge, specially designed advertising strategies are developed to generate leads, make sales, increase brand awareness, and achieve new levels of ROI.
Find out why you shouldn’t simply pick any digital marketing agency—but this one—by getting in touch with Revenco.Agency right away.