“Why isn’t anyone going to my website? Why isn’t anyone visiting? My content is of the highest caliber, and my product virtually sells itself. This site is undoubtedly for you if you find yourself having similar thoughts. Unfortunately, when it comes to driving visitors to your landing page or website, the “build it and they will come” philosophy doesn’t always work. Actually, it never works since it takes a lot of effort and has numerous moving pieces before you start to see results.
In this article, we’ll examine a few strategies for boosting website traffic. To assist get your website noticed by your target audience, we’ll look in detail at the kinds of traffic you should be trying to attract and how you can improve your on-page and technical methods.
Quick Start Guide
Accurately measuring your website traffic
In order to measure your website traffic, it’s highly recommended that you register your website with Google Analytics, which allows you to track and analyse a wide range of different metrics.
Even while knowing how much traffic your website receives is extremely helpful, understanding what kind of traffic it is and where it is coming from is as crucial. For instance, if consumers visit your website in large numbers but don’t convert, they leave without taking any further action, then your traffic volume figures are really “vanity metrics.” And even though it might look nice on paper, until users have a reason to stay on your site, you won’t be creating any ROI.
As a result, you need to pay attention to the kind of traffic you are getting and the sources of it. You may monitor how many conversions you receive every visit and where the majority of your traffic is coming from by using the information Google Analytics provides. For instance, Google Analytics will let you know which of your marketing campaigns—such as SEO, PPC, social media, or email—are driving the most traffic and whether those people are likely to convert.
Once you have this information, you can adjust your traffic generation tactics and concentrate on those that yield the best results. At Revenco Agency, we frequently discover that multi-channel approaches help our clients raise their traffic levels the most effectively. In order to increase exposure utilizing paid search, we frequently combine SEO and PPC. Once PPC has completed its task, organic search results will take over.
3 quick fixes you can implement
Although SEO is a long-term strategy that can take several months before the results start to appear, there are definitely a few things you can do in the short term to help improve your traffic.
- Make sure you don’t have any duplicate content.
If Google has trouble determining which page is the most relevant if the same material appears on numerous pages, one page will ultimately pay the price and fall in the ranks. A great method to prevent this is to carefully review all of your current pages before adding any new content, and to make sure you don’t cannibalize any of your pages, keep a log of all the keywords you are currently tracking.
2. Optimise your meta tags and meta descriptions
Your website’s meta titles and meta descriptions are the language that displays when it appears on search engine results pages (SERPs). If you want to increase traffic, you must optimize them with the proper keywords and utilize compelling copywriting.
Sadly, there is no definitive guide for writing effective meta titles and descriptions. There are a few things that can help, though:
- Use keywords that your searches will be inputting.
- Make sure your copy is clear and easy to read.
- Keep your title length between 50-60 characters and your descriptions under 160 characters.
- Don’t duplicate titles.3. Fix any broken links
Your SEO rating can be substantially impacted by having broken links and 404 pages, thus it’s critical to remove or fix them as soon as you find them.
Links to dead or broken pages should never be used because Google is always evaluating which websites offer the best user experience when calculating their rankings.
The bigger problem: Are you targeting your audience?
Identifying your target demographic and figuring out how to get your website in front of them when they are looking are the cornerstones of any effective traffic-boosting campaign. Without this information, your entire plan would be dependent on speculation, and if you have any experience with digital marketing, you know that being particular pays off.
Understanding your target market will put you in a better position to start boosting organic traffic to your website and prevent you from wasting time advertising to internet users who are uninterested in your industry.
Examining your company and analyzing the reasons why customers might require your goods or services is a fantastic place to start. From this point on, you can start considering how people will look you up on search engines. If you offer web development services, for instance, you might want to include long-tail keywords like:
- Best web development services
- Web development best practices
- Web development near me
- Web development trends 2021
You can use some of the frequently asked questions in your sector into your keyword strategy once you have identified some of the more common ones. Making blogs that address these issues is a wonderful place to start. The use of blog postings to draw in your target audience and position oneself as a reliable source of knowledge and information has shown to be very effective.
SEMrush’s Keyword Explorer is a fantastic tool for identifying your target market and their search intent because it gives you precise information on search volumes and keyword ranking difficulty.
The importance of optimising for mobile
You cannot afford not to make mobile optimization a key component of your traffic-boosting plan, given that the majority of people today access the internet primarily through mobile devices and that search engines like Google penalize websites that aren’t mobile-friendly. In fact, if you want to increase traffic to your website, one of the first things you should do is optimize it for mobile.
Over 58% of searches now start on mobile devices, according to studies, so if you’re not truly focusing on mobile optimization, you’re losing out on a ton of traffic that will ultimately have an impact on your revenue.
Mobile optimisation covers few distinct things that your website should do:
- On a mobile device as well as a desktop, your website should be just as responsive. To enhance site navigation and user experience generally, do this by altering the size of your text and images and possibly collapsing some page elements (UX).
- On a mobile device as on a desktop, your website should load just as quickly. In addition to deliberately penalizing slow sites with slow page loading times on sites like Google, users will also lose patience and move on if they are kept waiting.
- The user experience should always be taken into consideration when developing a mobile-friendly website so that users are not need to pinch or zoom in order to access your material. It’s crucial to keep in mind that the user shouldn’t have to work hard to access the data they need.
If you’d like to know more about one of Google’s latest updates that focuses on mobile optimisation to improve search engine ranking, see our blog: What are Core Web Vitals and how do I improve them?
Why you need SEO to get more traffic
The two truly go hand in hand when it comes to increasing traffic and employing SEO. So, if your website isn’t getting as many visitors as you believe it should, your SEO approach likely has something to do with it.
You can boost the amount of traffic to your website and position yourself as an industry leader by investing in an SEO plan. As you are undoubtedly well aware, users tend to visit websites that are ranked in the top 5 positions on search engines because they believe that these websites have the greatest authority.
Trust is a major issue in the realm of SEO and digital marketing as a whole, and you’re far more likely to generate more traffic if new users feel comfortable doing business with you. When was the last time you conducted a Google search and clicked onto the second or third page? Most likely, the answer is never.
To understand how search engine results are decided, it pays to become familiar with the fundamentals if you’re having trouble with SEO. Even if it’s virtually hard to understand how search engines like Google decide who gets the top spot, learning the basics of SEO will benefit you in the long run to increase traffic.
Book a free consultation with a Revenco.Agency SEO consultant if you’re having trouble increasing your traffic or would like to learn more about how a well-thought-out and implemented SEO strategy could help your company start ranking.
More ways to promote your content
The Revenco.Agency, a full-service digital marketing firm, is constantly seeking out new strategies to assist our clients in promoting their content. Here are a few that we have discovered to produce the best results:
- Social media
Social media has unquestionably shown to be one of the best platforms to share your content with both existing and new audiences. Particularly LinkedIn offers some great chances for prospects in your sector to discover and consume your material.
- Email marketing
Using email marketing campaigns to share your material or provide links is a terrific method to increase the number of people who see it. We frequently discover that developing email marketing campaigns that send laser-focused content pieces targeted at customers at various points in the sales funnel aids in increasing traffic and generating more high-quality leads.
Implementing automation solutions that may assist with doing the majority of the labor-intensive work so that you can concentrate on other aspects of your business is highly recommended if you want to take your email marketing campaigns to the next level.
- Paid Ads
Investing in paid advertising is a terrific approach to increase the number of prospects who see your content. Social media platforms like Facebook, LinkedIn, and Instagram all provide paid advertising options that let you make “boosted posts” to make sure that people who are interested in what you have to offer view your material. Additionally, PPC and display ads are great ways to draw potential customers to your landing page or website.
Although you will have to put some of your budget toward paid ads up front, we have discovered that if your ads are managed properly, you may anticipate seeing some good ROI.
Take a look at your competitors
If you’re looking to take the number one spot and bring in more traffic to your website, it pays to have a deep knowledge of your competitors, and here are some reasons why:
- You can find out their strengths and replicate them in your SEO strategy.
- No matter how successful your competitors are, they will have some weaknesses, and once you have found them, you can begin to capitalise on them.
- You’ll be able to prioritise different aspects of your SEO strategy based on what has proven to work.
- You’ll have a better understanding of how difficult it will be to reach the top spots.
Competitor analysis is important and ought to be at the forefront of any SEO strategy. It will not only give you some important insights into how SEO is employed in your business, but it will also make you aware of your competition.
SEO is a marathon, not a sprint, thus patience and careful planning are necessary for your campaign to be effective. You’ll be in a lot better position to develop a long-term strategy that will increase traffic to your website by digging deeply into the tactics of your rivals.
If you want to overtake your competitors for the top spot, don’t expect it to happen fast. At The Revenco.Agency, we normally recommend that you may expect to see results from your SEO strategy somewhere between 6 and 12 months.
Hire A Specialist Marketing Agency To Boost Your Traffic
You need an agency like evenco Agency to come in and help change things up if you’re having trouble getting traffic to your website or you’re not getting the appropriate kind of traffic that leads to conversions or sales. We have over 100 successful campaigns under our belt, so you can trust that we can complete the task.
We can collaborate with you to develop a plan that will concentrate on locating, engaging, and attracting your target audience to your website while also delivering an incomparable ROI. As an agency that takes pleasure in being 100% data-driven and completely channel-agnostic.
If you’d like to know more, give us a call or book a free consultation with one of our Revenco.Agency marketing experts, and we’ll help you get started.