Page one of Google search results is the promised land, and all digital marketers aim to get their website into one of those highly sought-after top places. Domain authority is a crucial component in improving search engine performance, according to SEO.
What precisely is domain authority? You may have heard the phrase bandied about in conversations or on discussion boards. And how do you make it bigger? A comprehensive reference to domain authority has been put together by the marketers at Revenco.Agency using their combined talents and knowledge of the business. We’ll go through what it is, how it’s calculated, why it matters, and the actions you can take to raise the domain authority score of your own website.
What is Domain Authority?
Domain authority, or DA for short, is a ranking statistic used to forecast where in the search engine results pages your site will appear (SERP). Since Moz decided to discontinue offering its DA calculator as a free, no-signup service in 2019, other SEO tools like Ahrefs and SEMrush have copied Moz’s development of domain authority. Domain authority is referred to by a variety of service providers by slightly various terms (domain rating, site authority, etc.), but it refers to the same idea.
It’s crucial to remember that while search engines like Google employ hundreds of elements to decide its SERP ranks, Google doesn’t really use DA as one of its ranking factors. Instead, think of DA as a forecast of the position that Google will give your site, along with all of its subdomains. It’s a terrific approach to evaluate your SEO performance, compare your website to that of your rivals, and show that you are relevant in your industrial sector.
Simply said, a high domain authority score translates into a high search engine ranking and high web traffic. Your DA score ranges from 0 to 100, with 100 representing the best possible result. This score is distinct from the similarly titled page authority (PA), which is a measure of a single web page’s effectiveness.
How is Domain Authority Calculated?
Different providers use slightly different methods to arrive at a domain authority score, but the logic is broadly similar. Moz uses over 40 factors to determine DA. Some of the key notes it incorporates are:
- MozRank. This figure indicates the number of websites linking to your site. It also factors in the quality of those linking websites.
- MozTrust. This checks the validity or reputability of websites linking to a specific page. For example, links coming from a government website or higher academic institution will have a much higher score.
- Link profile. The link profile is essentially a map of inbound and outgoing links. As always, good quality links are much better for the score.
- Root domains. The root domain assesses the number of links coming from unique sources. In other words, if one site links to your site 50 times, that counts as one, rather than 50, linking root domains.
- Social performance. Content which is frequently liked, shared, and commented on increases its social reach, which contributes to the overall DA.
- Site structure. Whether or not a site is well-designed and easy to use is another determining factor. Ease of navigation improves the site crawlability for search engine providers.
A general rule of thumb for domain authority score is:
- Over 80 = exceptional
- 61-79 = positive
- 50-60 = average
- 31-49 = negative
- Less than 30 = poor
What Domain Authority Score Should I Be Aiming For?
It is relative to determine what defines a “good” domain authority score. Massive, global corporations like Microsoft or Apple have domain authority scores of 90 or higher, or even a flawless 100, and high authority websites. The website domain authority of new sites without optimizations will be closer to 20 or even lower than 10.
It’s crucial to compare your domain rating to those of your rivals rather than just focusing on it alone.
For instance, let’s say your website has a domain authority of 54 and you own a gym. Okay, you’re in the “average” range. But how are you supposed to interpret this?
Well, this seems awful in comparison to the 90 obtained by a brand like Nike. However, Nike is not a rival of yours. That comparison would be unjust and unrealistic. Instead, ask around to learn how the other gyms in your neighborhood are doing. You can see that the average DA score for other websites falls between 40 and 50. From this vantage point, your website is operating really well.
Any modifications you make to your website won’t take effect right away in search engine results. Domain authority (DA) is not a real-time indicator; Moz updates the Mozscape Index every 3–4 weeks, so bear that in mind if you’re hoping to increase your domain authority.
How to Increase Domain Authority
As a digital marketer, you should be using a number of best practices to increase your DA because doing so will almost surely boost your ranking on Google and other search engines. We’ve put together a guide of tried-and-true methods for you to maximize your DA score because it can make the difference between success and failure online and it will have a significant impact on your ROI.
Collect high-value backlinks
One of the most crucial elements in assessing domain authority is backlinks. According to Ahrefs’ research, 90% of websites receive zero organic traffic from Google. The main justification? These websites lack backlinks.
A large number of high-quality backlinks are necessary to raise your DA. That implies that authoritative, trustworthy websites must frequently link to your website. It resembles getting a recommendation from a reliable website in several ways. They are endorsing you.
Look at the websites of your rivals to discover what kinds of external links and referring domains they have; consider getting in touch with those sources and developing a relationship with them. Another excellent method of gaining backlinks is through guest posting on other websites, which enables you to include links to your website on someone else’s platform.
There are expert SEO link building services accessible to aid you with this challenging and time-consuming process of incorporating backlinks into your link development strategy.
Level-up your internal links
Internal links pointing readers to other pages on your website are a terrific concept for every web page. Internal links help keep visitors on your website and, more importantly, lower bounce rates, which are a big concern for Google and other search engines.
Additionally, having a large number of internal connections makes search engine crawling bots more effective as they can more readily map out your site index. Giving some free link juice to your other pages will also benefit you. The amount of high-quality links pointing to a page as a sign of reliability is referred to as “link juice” in the business world.
Audit your website and scrap bad links
While links from trustworthy, high-quality websites are like gold dust for your domain authority, links from spammy or dubious websites are poison seeds that will cause more harm than good. You should absolutely steer clear of toxic links and remove them from your link profile. Bad links can occasionally even result in a Google penalty, which would effectively hurt your SERP rankings. If you’re concerned about hazardous or toxic links, you might want to look into the option of configuring Google Search Console to ignore them.
Additionally, it’s crucial to check that your website doesn’t link to harmful websites. If your domain authority is important to you, you should commit to doing regular site audits to guarantee that any spammy sites’ bad links are removed.
Put out consistent, high-quality content
Maintaining high standards in your own content generation is essential while considering your link profile. This can refer to any content you create for users to consume, including blog posts, videos, infographics, and articles. People are considerably more likely to share content they like with their friends, which will increase engagement and raise your profile.
Gaining connections from unaffiliated people strengthens your root domain and increases your chances of obtaining a high-quality backlink from a much larger organization or an entity with widespread recognition.
When addressing this, it’s wise to start by reviewing your prior material to see which parts were most successful. This will help shape and guide your future material, ensuring that you continue to deliver what your audience enjoys.
The goal is to consistently publish quality information that is worth connecting to. The overarching goal is to establish yourself as an authority and a thought leader in your field, so keep your output current, unique, helpful, and well-done. Promoting your material through avenues like email or social media can help it get traction.
Optimise your user experience
The usability of a website has a significant role in determining DA. The Google bots can more quickly and simply crawl your site and assess its value and relevance thanks to a solid site structure. A proper site structure may be ensured with the use of sitemaps, which also make it simpler for the crawler bot to explore your pages and build a site index.
Site security is another element of the user experience that needs careful attention. By switching to HTTPS and obtaining SSL certificates, you can increase the security of your website.
One key area you have to pay attention to is the mobile user experience. As of 2020, over half of all web traffic comes from mobile devices, the majority of which are smartphones. Google has recently made mobile a priority, so you need to make sure your site is running smoothly on mobile devices.
Improve your site loading speed
All users are greatly turned off by slow loading times. You can’t afford to make visitors wait for access to your website in the congested online world because this will cause your bounce rate to increase, raise Google’s red flags, and negatively affect your domain authority.
Domain Authority and Your SEO Strategy
Remember that increasing your domain authority is a process that takes time and is not something you can accomplish instantly. More importantly, the correct elements must be present, and the process must be allowed to develop gradually. You should control your expectations and create a longer-term schedule for improving your DA because it won’t happen quickly.
One of your most important SEO tools, learning how to develop domain authority will provide you a clear image of your SERP performance and a useful benchmark to measure your site against that of your competitors. You may get the support you need from the full-service digital marketing company The Revenco.Agency to create a successful local SEO campaign.