In the world of digital marketing, PPC and marketing automation solutions are becoming more and more common. AI and machine learning are being used by many organizations to boost their internet marketing campaigns.
Setting up a new PPC campaign has historically been a time-consuming procedure that necessitates a substantial initial resource investment. PPC automation enables businesses and digital marketing agencies to streamline operations and concentrate on ad optimization while lowering campaign administration costs and increasing ROI.
This article will discuss the advantages of PPC automation for businesses as well as how to automate your PPC campaigns. Would you like some free, professional advise on how to enhance your PPC campaigns? Call our PPC strategy team; we’re pleased to assist you.
What is PPC automation?
Marketing professionals frequently complain that producing and managing PPC advertising takes a lot of time and demands meticulous attention to detail. With PPC automation, however, organizations can use AI and machine learning to manage and optimize PPC campaigns. This gives you more time to consider your sponsored search strategy in greater detail or even to concentrate on other aspects of your marketing mix. Your PPC campaign is adjusted by PPC automation to maximize results, typically via:
- Automated bidding
- A/B testing
- Regular reporting
PPC automation helps you get the best results possible by supporting every choice you make about the optimization of your paid search advertising with data from both you and the platform itself. Automation can therefore assist you in achieving your goals, whether they involve increasing clicks, sign-ups, transactions, or views of your content.
It’s understandable why more and more clients at Revenco Agency are choosing to automate their campaigns in order to increase productivity and free up staff from having to run campaigns manually. Now that there is more time available, it may be used to plan next activities and campaigns as well as to develop the existing advertisements.
In the world of marketing, data is key, therefore if you have the chance to use AI and have it make decisions for you based on data, you should definitely do so!
Benefits of PPC Automation: How can PPC automation help you grow your business?
Although PPC automation has numerous advantages, the most important one may be that it gives you more time to concentrate on other aspects of digital marketing. You’ll never have to put in hours of laborious campaign modifications again because a computer can complete everything far more quickly and effectively. The present world is like that! Here are a few more outstanding advantages of automating your PPC ads.
- You can run multiple PPC ads without extra hassle
You may run several PPC ads by automating your PPC campaigns, saving you time and effort. This enables you to develop distinctive advertising that target various keywords, aiding in the identification of your target market by enabling you to develop ads that are in line with their search intentions.
- Improve return on ad spend (ROAS)
If you don’t have a lot of experience running PPC campaigns, it might be tough to know how to manage your PPC advertising to achieve the best return on your ad spend. However, employing automation software will provide you access to vast amounts of data, enabling you to make more informed choices that will assist increase conversion rates and, eventually, enhance your ROAS.
- Enhanced analytics
More data will not only increase your ROAS but also provide you with more specific information on the effectiveness of your ads and the types of users that are clicking through. PPC ads frequently perform better the second time around, but with accurate analytics, you can identify the areas that require enhancements to maximize performance.
Now that we’ve covered some of the basics of PPC automation, let’s take a closer look at some of the key aspects.
PPC automation: Automated bids
Finding the ideal bid for a keyword is arguably the biggest balancing act facing modern paid search marketers. If you place a bid that is too high, your monthly budget will be depleted much more quickly than you anticipated. If you set your sights too low, you’ll pass up the greatest and most lucrative placements. The ideal spend and placement balance lies somewhere in the center, but that’s a tricky line to walk, especially if you’re experimenting with new keywords or have less campaign expertise. Because it eliminates a lot of the scheming and planning necessary to obtain a desired placement, bid management is one of the most popular and effective places to incorporate automation.
Boost clicks and conversions with automated bids
Automated bidding tactics are made to assist your campaigns succeed to the fullest extent possible while saving you money and time. So, you greatly increase your chances of increasing your clicks and conversions by letting AI and machine learning take over and make these kinds of strategic decisions on your behalf. You’ll be able to use a PPC automation tool that is created to help you reach your objective, whether you’re wanting to drive traffic to your website, generate high-quality leads, or something altogether else. You’ll have a wide variety of alternative techniques to experiment with and choose from.
You may establish your KPIs and targets with Target Return on Ad Spend and Target Cost per Acquisition, and Google’s AI and machine learning will optimize your bids to meet those goals. However, for Google to be able to make the best choices, your account must include a sizable amount of historical data.
Google also employs improved CPC (cost-per-click), which helps you increase conversions while maintaining the same CPC. According to how likely a keyword is to result in a conversion, Google is able to automatically boost or lower a bid during an auction using this type of bidding approach.
You can add bid modifiers, which raise and lower bids based on certain criteria, on top of these bidding tactics. The most common bid types are time-of-day and day-of-week bids, which let you raise spending in accordance with the times when conversions are highest. You should make sure your advertisement may be seen at this time if visitors are more likely to click or convert if they see it on a Tuesday at 8 o’clock. During this time, use your bid modifiers to raise your bids and watch your click-through rate soar.
PPC automation: Collecting conversion data
Conversion tracking is a crucial component of any automated PPC campaign that is successful. The types of conversions you are trying to achieve must be known to the PPC automation tool and AI, and they might naturally vary greatly based on the metrics you employ to measure them. Typical examples include:
- Website visits
- Contact forms
- Lead magnets downloaded
- Consultation requests
It is important to remember that not all conversions are created equal and to adjust your tracking accordingly. For instance, a website visit isn’t as valuable to your company as a request for a consultation. Make sure that your conversions are properly weighted so that the AI is concentrated on generating your most valuable conversions if you want to get the most out of your PPC automation. Without this direction, you might discover that the machine is focusing on your lowest-value conversions because they are the most straightforward or affordable to complete.
PPC automation: Automating content
Automating your content has shown to produce excellent results, despite the fact that it is a hotly debated topic in the world of digital marketing. Additionally, discovering techniques to automate the writing of your ad copy reduces repeated tasks, which is helpful if you’re handling numerous campaigns or keywords that are identical.
If you frequently run promotions throughout the year and must frequently update and alter your material, automating your content can also be helpful.
When it comes to organizing your ad wording, ad customisers can save you a ton of time. Ad customisers allow you to enter dynamic information into your advertising to deliver customised messaging for any search, much like keyword insertions do.
Our 5 top tips for PPC automation
It’s crucial to establish the kind of outcomes you want to attain before automating your PPC ads. Clicks are what determine PPC, but understanding where those clicks will take your campaign is crucial. Here are some top recommendations for you to consider before you go into the world of automation.
PPC automation tip #1: Building brand awareness
PPC campaigns can be a great method for your prospects to learn about your business, whether you’re a new business or an established corporation trying to enter a new market.
It’s vital to avoid coming across as overly “salesy” and inundating your new audience with price tags if you’re searching for exposure because your PPC ads generally won’t always result in cash conversions. Keep in mind that the goal of these advertisements should be to introduce yourself and give your potential customers a chance to get to know your company.
PPC automation tip #2: Transforming your lead generation
You should direct your PPC advertising toward the conclusion of a purchasing journey if you’re targeting customers who are already familiar with your brand or who may have already made a purchase from you. For instance, you might point your PPC ad at a newsletter signup page or a lead magnet signup form to collect prospect information and add them to your nurturing lists.
PPC automation tip #3: Getting familiar with Google
If you’re already running a PPC campaign, you’re more than likely already familiar with Google ads (formerly Google AdWords). Google ads is the number one place for PPC campaigns for several reasons:
- It’s the most popular search engine in the world
- It’s easy to set up and run
- It provides reports that are easy to understand
- It’s cost-effective
When it comes to PPC automation, Google is in the lead, as they typically are. The simplified PPC automation service provided by Google Ad Campaigns enables users to set up automated PPC advertising campaigns without the need for technical expertise. They provide users with automation services in particular to help them save time and increase their ROI.
Smart bidding: Smart bidding automates the bidding process and analyses your competitors to generate cost-effective bids within your set budget. Not only does smart bidding do the bidding process for you, but it also helps save money by making bidding judgements based on the probability of winning a bid.
Smart creatives: Smart creatives automate the creative process based on Google’s machine learning to develop creative ads designed to encourage your target audience to convert.
Google shopping: If you’re an ecommerce business and you’re not already using Google shopping, you could be missing out on some serious revenue! Google shopping allows you to advertise your products on one of the worlds largest eCommerce platforms and target people who are actively searching for them.
PPC automation tip #4: Keep a watchful eye on automated ad campaigns
Even though automation has advanced significantly and, for the most part, can work well on its own, you still need to keep an eye on things to make sure that your CPC and ROI are maximized.
The accuracy of your results can be greatly impacted by simple errors like inaccurate data entry or conversion tracking, so make sure your PPC campaigns are properly managed by a skilled firm.
PPC automation tip #5: Never stop learning
It’s crucial for you to keep ahead and make sure you don’t miss any possibilities to improve your ad campaigns because the world of PPC is continuously evolving and releasing new upgrades.
Additionally, there is a lot to be said for sitting down and going over your data to evaluate how your advertisements are doing as well as familiarizing yourself with the various PPC indicators. Last but not least, always keep in mind that you can always learn more and expand your knowledge!
The Best PPC automation tools For a Strong Marketing Campaign
As PPC continues to gain popularity, there is an increasing number of PPC automation tools to help you manage your campaigns.
- Google ads editor
Google’s ad editor, arguably the greatest PPC ad management tool, enables free monitoring and ad modification. Additionally, you may edit individual advertising or all of them at once using the tool, and you can do it all from a single, simple platform.
Despite being largely regarded as an SEO tool, SEMrush also gives users access to some of the top PPC automation solutions on the market. You may find and monitor keywords using SEMrush to determine which ones will work best for your marketing. Additionally, you have access to useful information that you can utilize to keep ahead by seeing the terms that your rivals are employing.
- Wordstream PPC advisor
Wordstream’s PPC advisor can assist you if you’re seeking for a means to consolidate all of your data onto a single, simple-to-manage platform. To provide you a clear understanding of how to increase your ROAS, the tool enables you to track data such as click-through rates, wasted pay, and keywords.
- Reporting Ninja
Not all PPC campaigns need to be run on Google, so if you want to manage them all in one location and run ads on various platforms, Reporting Ninja enables you to import all of your data into one system, compare the results, and determine which platforms are performing best. Then you can adjust your PPC strategy in accordance with the results.
Optmyzr, as its name implies, enables you to optimize your PPC campaigns to increase ROAS. The tool focuses on modifying bids, performing A/B testing, and adding or removing keywords based on performance. The best part is that you don’t need to modify your current setup because it doesn’t require any scripting or integrations.
Spyfu provides you with real-time data on the effectiveness of your advertising, as well as ad templates and keyword ideas to help you maximize results. One of the main advantages is that it organizes keyword ideas for each active ad, making it easier for you to manage your ads.
- Bing Ads Editor
Given that Google receives the majority of search traffic, it is understandable why most advertisers don’t place their advertising on Bing. The Bings Ad Editor is an excellent option if you’re trying to automate and manage your Bing PPC ads, so there is unquestionably some potential there. Bing Ads Editor enables you to consolidate all of your data into a single platform and make modifications based on the metrics given, much like other PPC automation tools.
Getting started with PPC Automation
- Set your goals
The first obstacle is figuring out what you want your PPC marketing campaign to accomplish. Without this information, you won’t be able to determine whether your campaign was successful, and you risk wasting time, effort, and money by producing advertisements that can’t be traced back to any quantifiable metrics. You can create a strategy and start looking at various automation technologies after setting clear goals.
- Find the right automation tool for you
Even though we’ve talked about a number of great PPC automation solutions, there’s a good chance that some of them won’t work for you. As a result, you should take your time to consider all of your options in order to help you reach your objectives. It doesn’t harm to sign up to check if a tool is suited for you because many of them provide a free trial period.
- Start tracking your conversions
The tracking of your conversions is arguably the most important component of your PPC campaign. Understanding how well your PPC ads are functioning and whether or not you’re getting the kinds of conversions you were hoping for will depend on this data. For instance, you might be trying to get lead forms filled out, but your ads might end up getting people to watch and share your video content.
It’s important to remember to track and log every piece of data, as this will allow you to make adjustments to your campaign to suit your goals.
- Invest in Google’s smart campaign services
Users who have shown search intent matching your business can have your adverts shared across all of Google’s platforms with the help of an automatic solution offered by Google called smart campaigns. You have a wide range of options to get your ads seen thanks to Google shopping, Google search, and Google display.
- Include your bidding process in your automation strategy
It’s difficult to know how much to bid for your advertising; if you bid too little, you can lose out on placements to rivals; if you bid too much, you risk going over budget.
You may use AI learning to set exact bids by automating your bidding strategy, which will help you achieve the greatest ad placements and produce the best ROAS.
What is PPC campaign management at Revenco Agnecy and how can we help your bottom line?
PPC automation is a fantastic approach to manage your PPC campaigns while saving time and money. You can concentrate on other, more crucial elements of your company while AI and machine learning handle the most time-consuming tasks.
Businesses can now take advantage of PPC automation without having a deep understanding of marketing automation thanks to the development of Google ads and Google shopping ads. However, you’re at the proper place if you’re looking for professional assistance on PPC automation services and would like experts to run and manage your campaigns.
Get in touch with our PPC experts at the Revenco.Agency and we’ll fill you in on how you can boost your ROI and start maximising your conversions.