If you don’t know how to approach your Facebook advertising techniques these days, you’re not alone.

Facebook’s organic reach has decreased dramatically, which is no secret. Businesses have been forced to invest in Facebook advertising or look at alternative platforms as a result of recent algorithm tweaks and privacy restrictions. After the IOS14 upgrade, which significantly impacted data tracking, businesses are now having trouble navigating and using Facebook Ads, which means they must be more inventive in order to get the results they desire.

But you should think again before writing off Facebook as a lost cause. 97% of companies still opt to run sponsored advertisements on Facebook, and for good reason. Considering that it has one of the highest engagement rates of any social network or platform, Facebook has one of the largest and most active user communities.

Creative Ideas To Consider

With that in mind, here are our best tips for creating more engaging content:

• Use videos; Facebook and Instagram are already attempting to compete with other social media sites like Snapchat and TikTok, which mainly rely on video content. In light of this, the new algorithm is now giving video content a greater boost and push. We advise making high-quality and interesting video content if you want to stay on top of your game and remain competitive. As was previously stated, the video shouldn’t be too long; you should have your point through succinctly in no more than 15 seconds.

Including captions for your video if someone is speaking is a terrific way to expand your viewership and make it accessible to those who are deaf or watching in a public place. Additionally, make sure your video ratios are vertical or square by checking them twice. Most people hold their phones upright when using them.

• Use a call-to-action(CTA):  Don’t expect your audience to understand what to do next after seeing your advert; inform them!

“Like us for more ideas!” might be a CTA in a company awareness campaign with an informal lifestyle tone.

When promoting a launch, event, or sale, a strong CTA is even more essential. Why should my audience care about this is addressed in a captivating advertisement, and the CTA closes the deal by addressing “what can they do about it?” A few lines at the end of your advertisement can be what makes the difference and closes the deal.

You can choose from a variety of CTA buttons in Facebook Ads Manager, ranging from Learn More to Shop Now. To determine which button your clients interact with more, you may conduct some A/B testing.

Don’t be afraid to repeat the CTA in the description text box. Consider doing A/B testing to see which buttons elicit the greatest activity. The call to action can also be repeated inside the content, such as in the description text box.

Dynamic Ads

Through Dynamic Product Ads, people who have demonstrated interest in a product on a website, in an app, or elsewhere on the internet are automatically and successfully shown related products (DPAs)

Delivering and producing advertisements that are pertinent to a customer’s requirements or goals based on their current online activity has huge advantages. If people see advertisements for products they are interested in, they are more likely to make a purchase.

You can create a single template and use DPAs to show your target audience personalized advertising featuring certain products from your data stream rather than creating tens or hundreds of distinct product advertisements.

You should link your product catalogue to your Facebook Ads Manager as best practice.

Your product catalog serves as a representation of the goods you intend to offer on Instagram and Facebook. This makes it easier for buyers to find your products and gives them the knowledge they need to make informed purchases.

Your catalog should include all necessary information as well as concise, factual descriptions of each item. However, avoid over-describing or using too many terms together as this could be off-putting. Also, avoid using links.

The images you use in your catalog ought to be crisp, white, and of excellent quality. ensuring that the major focus is on that specific product. Additionally, make sure that each platform’s photo dimensions are optimized. Instagram should be a portrait (1080 x 1920), but Facebook should use square images (500 x 500).

Dynamic advertisements are appropriate for both desktop and mobile platforms and target users across all devices. Using DPAs, you may retarget your audiences in as many internet locations as you choose. To have your content appear on Instagram, the Audience Network, and Facebook, you can use every placement offered by Facebook. As a result, more people and potential clients are exposed to you.

It takes time to comprehend your audience and how they interact. Not every placement will be appropriate for your specific consumer base. Don’t be hesitant to experiment with different text, ad, and image formats to find what resonates with your audience.

Authentic Branding

Dynamic advertisements are appropriate for both desktop and mobile platforms and target users across all devices. Using DPAs, you may retarget your audiences in as many internet locations as you choose. To have your content appear on Instagram, the Audience Network, and Facebook, you can use every placement offered by Facebook. As a result, more people and potential clients are exposed to you.

It takes time to comprehend your audience and how they interact. Not every placement will be appropriate for your specific consumer base. Don’t be hesitant to experiment with different text, ad, and image formats to find what resonates with your audience.

The tone of your brand should be the same and consistent across all mediums. You will come across as impersonal and unprofessional if you adopt a different demeanor depending on the platform. Customers want to know that your business communicates in a standard and consistent manner.

A formula is not necessary for consistency. A simple solution might be to include your logo on each profile, marketing piece, and video you post, or to make sure that all of your advertisements use the same industry-specific keywords throughout all interactions and material.

New Facebook features

Facebook Reels, which launched in the US in September, are now accessible in the majority of nations across the world. The technology is a crucial component of Meta’s response to TikTok. This enables producers to cross-post Reels from Instagram and submit short-form video content to Facebook to reach a wider audience.

Reels was first designed as a tool within Instagram to directly compete with TikTok, but Meta soon realized it could launch a more potent counteroffensive if it incorporated Facebook.

Reels were really successful for Instagram and kept it current. Utilizing Reels to your advantage will increase both your consumer base and engagement rate.

Conclusion

If you’ve been dealing with Facebook Ads, maybe this Best Practises guide provided some much-needed guidance and insight.

There is no denying the value of Facebook and Instagram as marketing platforms. Growing your audience and revenue on the platform requires that you have a solid understanding of how to manage paid advertising campaigns.

You’ll need to adjust to the new upgrades and the absence of Facebook tracking, so you’ll need to raise your game when it comes to creativity and ingenuity in your ad creation. Even while Meta and TikTok are becoming more popular, Facebook and Instagram shouldn’t be overlooked or ignored. They continue to have a sizable market for potential clients, making them crucial for marketing your company.