Digital Marketing Trends: Your Roadmap To Success

Throughout our years in business, we’ve made sure we’re always staying ahead of the curve and doing the same on behalf of our clients. A lot can change in the world of marketing in only a few months. Of course, talking about staying on top of the most recent trends in digital marketing is simple enough, but how do we put this sense for the future to work in practice?

In essence, regularity, consistency, and data are everything. We make sure our clients are where they need to be, both in the marketing world and in their own area, by continuously analyzing analytics, carrying out in-depth competitor research, and experimenting with new, more effective solutions. For data-driven marketing, which includes both data collecting and analysis, we can suggest the following tools:

• SEMrush: Best for keyword research and tracking
• Screaming Frog: Best for onsite SEO / auditing
• Hotjar: Best for UX/CRO
• Moz: Best for keyword tracking and backlink analysis

Even though it frequently ranks rather low on business owners’ priority lists, keeping up with the latest developments in digital marketing should undoubtedly be a component of your success strategy. Unfortunately, your efforts will make very little progress without an understanding of the wider picture of how your firm might prosper online, as your rivals are likely to move more quickly.

In light of this, let’s get started with this blog, which will cover five of what our experts believe to be the most pertinent digital marketing trends to take into account in 2022 as well as the most crucial lessons from the previous year.

Contents

• Key Learnings From 2021
• 2022 Digital Marketing Trend: Conversation and Personalisation
• 2022 Digital Marketing Trend: Voice Search and Video
• 2022 Digital Marketing Trend: Social Media: Stories, TikToks and Reels
• 2022 Digital Marketing Trend: Improved Learning and Data Insights
• Developing A Powerful 2022 Digital Marketing Strategy
  

Enhance Your Marketing Strategies With Key Learnings From 2021

Many firms experienced some degree of turbulence in 2021 as a result of the residual effects of the massive market changes that occurred in 2020. But a lot of people that had allocated time and money to doing research, executing site audits, and creating new strategies noticed big increases in traffic and conversions. The HubSpot downloadable State Of Marketing Report details that 63% had an increased marketing budget for the year 2021, focussing the majority of this on social media, search engine optimization and content creation.

Increasing brand awareness and customer satisfaction were among the top marketing objectives, unexpectedly beating out making more deals.

We examine some of the most important lessons our digital marketing teams have learned over the past 12 months below.

Mobile First Marketing Remains Key

Google’s announcement about mobile-first indexing first appeared in the spring of 2020, but optimising pages and site content for mobile is still proving a challenge for many marketers. Having a mobile-first digital marketing strategy is undoubtedly still one of the top goals for marketing teams, with studies indicating that up to 79% of smartphone users would complete a purchase with their mobile device during the upcoming year. One of the best things businesses can do for their brand is to appeal to the younger generation since it is a marketing tactic that will last. Given that about 70% of people in the world currently use mobile devices and that this percentage is only expected to rise, using a mobile-first strategy across numerous marketing channels will most likely continue to be a significant trend in the digital world for years to come.

Content Needs Focus

The phrase “content is king” has been used frequently in the digital age. The more material you have on your website, the better your site will rank in search results and the more people you will reach who might become clients.

However, in 2021 it became clear that relevant content was far more beneficial than reams of seemingly appropriate content pieces that were not properly targeted at search queries. This is because such attention was being paid to the customer’s experience as a whole and their relationship with your brand. We all know that in order for pages, blog posts, or other content pieces to rank well in search engine result pages (SERPs), they must target one or more keywords and be properly optimized, but there are other factors to take into account as well. UX focusses including readability, accessibility and internal linking proved to lead blogs to perform much better at The Revenco.Agency, so much so that we reconstructed our entire Blog Homepage and individual blog post template to provide better user experience.

No matter how specialized your service offering, there is a lot of competition out there. Building good client relationships is essential, and relevant, focused material can assist. Get in contact with our experts for additional information on how to create a strong content strategy and increase brand awareness with targeted marketing messaging inside your content.

Influencer Marketing Is Not Slowing Down

While some markers thought influencer marketing might be a short-lived trend, reports have suggested there are no signs of it slowing down in coming years. Given that creator loyalty increased in 2021, multichannel digital initiatives may be especially useful. According to many projections for the upcoming year, users will follow creators on multiple social media platforms. Therefore, if you haven’t already set aside some of your cash for influencer marketing, it could be time to do so before the best discounts are all snapped up.

In 2021, TikTok proved to be one of the most used platforms for influencer marketing, but was naturally only successful for brands that could appeal to the young TikTok demographic. When working with influencers, it’s crucial for companies to pick both a creator whose target audiences share interests with them or have other things in common, as well as a platform where these audiences are likely to spend the majority of their time. These insights can be obtained with the use of Google Analytics and other social media marketing tools.

Latest Digital Marketing Trends

What trends will Revenco Agency forecast to be the most influential in 2022? Improved video marketing strategies, more frequent social media sharing, and improved customer relationship management? If you want to stay afloat in the cutthroat internet market and attract new clients, keep an eye on these five digital marketing trends throughout the course of the next 12 months.

1. Conversation and Personalisation

With artificial intelligence becoming ever more powerful in the marketing industry, personalisation of your website and marketing messages is vital for future success and sustainability. A SmarterHQ report stated that now, 72% of consumers say they only engage with marketing messages that are tailored to their interests. The HubSpot report cited earlier also suggested that many marketers are placing a particular focus on personalisation, specifically within email marketing – and with this, 77% have seen an increase in email engagement.

Chatbots can be as effective when utilized in line with conversational marketing techniques, even while email marketing is a great approach to start connections with your future consumers (and current database). Chatbots can be used in a variety of channels to interact with customers online and give them the information they need, but they often come out as overly sales-focused and, if not properly configured, can harm the customer experience. Chatbots are getting more human-like thanks to advances in artificial intelligence and machine learning, thus this tool is actually gaining popularity as a means of enhancing customer support. Despite their potential drawbacks, it’s been predicted that by 2024, customer spends via chatbots worldwide could reach £100 billion.

Chatbot benefits include:

• 24/7 aid for your customers
• Prompt responses
• Automation of tasks
• Record of buying history / measurable performance
• Time and potential cost saving for business owners
• Multiple use cases
• Machine learning providing helpful responses

Setting up behavior tracking is another surefire technique to make your marketing efforts more distinctive. Unfortunately, a consumer behavior analysis-free digital marketing approach is doomed to short-term failure. You may start to apply these lessons to a funnel-based marketing approach and thereby personalize the customer experience by identifying the pain areas of your clients, what they type into search engines, and how they navigate your website. You can find out more about funnel marketing, specific to content, in this blog post.

2. Voice Search and Video

Despite being mostly used for amusement, video content is gradually evolving into a powerful marketing tool for both B2B and B2C companies. This is undoubtedly one of the digital marketing trends to watch out for in the upcoming year. But what factors have contributed to video’s recent surge in popularity? It should come as no surprise that digital marketers are utilizing video for product marketing, brand recognition, and other purposes given that YouTube is the second-most visited website after Google, the platform is easily accessible, and watching videos is simple for users.

According to this report, 74% of marketers concur that video offers a higher return on investment than static photography, and this number is only expected to rise in 2022. Additionally, since mobile video has become more user-friendly, users of mobile apps may simply watch this kind of content wherever they are, increasing the likelihood of audience engagement.

As previously said, video may also help to improve conversational marketing. Having someone speak directly to the camera could foster trust and help give your business its own likable personality. Video footage is fantastic since it can be used in so many different ways. You can make one video and then choose from the options listed below:

• Use it in your email marketing campaigns (mentioning your video in the subject line has been shown to increase open rates)
• Use in digital PR campaigns and press releases
• Take the audio from your video and use it in a podcast
• Publish it as an article, either as a transcription or a separate post featuring your embedded video
• Share across all your social media platforms and messaging apps

Although the search engine won’t be able to understand the dialogue or imagery in your videos, you can increase your chances of having your video show up in the Google search results by optimizing your titles, descriptions, and tags. If you’re skilled enough with video marketing, you might even incorporate SEO. You may learn to produce a substantial amount of your organic traffic only through video content with study and data insights on video marketing tactics in related sectors.

Your website can benefit from include video in your content strategy, as can other platforms like social media, which we will discuss in more detail in a subsequent blog post.

Voice Search

Voice search is a tool that allows users to utilize voice commands in search engines or on apps, so it’s fairly self-explanatory. But will this actually be one of the greatest 2022 trends in digital marketing? Numerous studies have shown how crucial ease is to a customer’s decision-making process, and some companies have already started adding voice search features. Will this, however, really have an effect on digital marketing initiatives, specifically search engine optimization? Unfortunately, “no” is the most likely response. When speaking orders or inquiries into search engines, the marketer won’t receive any further SEO benefits. In actuality, Google treats it as a standard search query. As marketing trends go, perhaps voice search is more of a novelty – for now at least.

3. Social Media: Stories, TikToks and Reels

If the year 2021 taught us anything, it’s that customers—and young consumers in particular—love to spend time online, whether it’s on social media, messaging services, or educational apps. The daily average for mobile internet use is already 155 minutes, and that number is probably climbing.

Since all platforms are constantly updated to provide the best user experience and new marketing technology is on the horizon, it’s critical that digital marketers stay ahead of the curve when it comes to social media. Enhanced social media strategies are likely to be one of the biggest digital marketing trends in 2022 and beyond. Here are a few significant characteristics that frequently correspond with current brand marketing trends:

• Direct messaging: The majority of consumers anticipate that companies will be present on social messaging platforms; picture them as human chatbots. It’s a simple way for customers to get in touch with your company and ask inquiries. Support using social messaging apps not only increases customer loyalty but also gives your brand more personality. Learn more about how Facebook Messenger may be a beneficial tool for businesses here.
• Social media stories: Story sharing has quickly taken center stage in social commerce, making it one of the digital marketing trends that companies should be on the lookout for. Users can share films, photographs, or other “creations” that are only accessible for 24 hours on sites like Snapchat, Instagram, Facebook, and others. Thanks to the commercial capabilities offered by some platforms, this can be a fantastic opportunity for brands to post large amounts of content, communicate news about promotions, and even be a space for customer data collection.
• Sharing videos and creating reels: Virtually every social media platform now has a video sharing feature, and as was already mentioned, integrating video production into your digital marketing plan can have a big impact on how your company is perceived as well as how well it does in Google search results.

One of the most significant ways that brands (and digital marketers) may employ conversational marketing, post sharing, and messaging to generally improve consumer experience when it comes to digital marketing trends is likely to remain social media. According to this study, 400 million new users began utilizing social media in the past year alone. Therefore, if you’ve been attempting to increase sales through email marketing, search engine optimization, or Google ads but aren’t seeing success, it may be time to update your strategy in step with current developments in digital marketing.

4. Improved Learning and Data Insights

Data privacy will be crucial since predictive analytics and big data collecting are expected to be among the most important digital marketing technologies in 2022. The General Data Protection Regulation (GDPR) lays out rules that all organizations must abide by when gathering and safeguarding customer data. Therefore, even while data insights guiding machine learning might help some firms enhance ROI quickly and eventually cut back on marketing spending, there is still a high risk without data protection regulations in place.

This article details the kinds of data you could (and should) be collecting from your customers, from user experience to buying behaviours. From this, the advantages will likely be relatively clear, but nonetheless, here are some of what we think are the key benefits of having more data, specifically for marketers:

• Gives you a better understanding of your market
• Allows for enhanced personalisation and better customer experience overall
• Provides opportunity to adopt a more targeted approach and close more sales
• Improves your customer database, allowing you to enhance your strategy
• Provides new insights, giving marketers the chance to upgrade UX and CRO throughout their site

As technology advances in intelligence, we as marketers may hand off some of our duties to it, resulting in more successful marketing campaigns and simpler data management. Data will undoubtedly be one of the most important digital marketing trends in 2022, but in order to protect your company from risk, you need make sure the proper privacy software is set on your site and brush up on GDPR compliance.

Developing A Powerful 2022 Digital Marketing Strategy

Why not contact the top digital marketing company, The Revenco.Agency, for advice if you have read this article and are considering changing up your digital marketing strategy for the upcoming year? We’ve been looking into the trends for the upcoming year, and we can’t wait to assist our clients in creating novel conversational marketing strategies, enhancing the performance of their social commerce campaigns, and learning more about their customers through machine learning and data collection.

These digital marketing trends won’t automatically integrate into your marketing plan, so make sure you start the New Year off well by making sure you have all the tools and resources you’ll need to stand out in a crowded field of rival businesses. Our experts may offer advice if you need it regarding the best digital marketing channels for your company, how to use Google advertisements, or where to look for the top tools for keyword research. Get a free consultation today to start 2022 with a fresh set of objectives and a clear plan for attaining them.