Any organization may find it challenging to create efficient digital marketing strategy. How are you expected to know which tactics will work when there are so many variables at play? Unfortunately, the short answer is that it depends. Which digital mediums is your audience already utilizing? How do they interact with your rivals? What precise outcomes are you hoping to achieve with your digital marketing strategy? Before you begin attempting to expand your business online, you should take into account all of these factors.
We’ve compiled a list of the top 12 digital marketing tactics that are certain to work for you to get you started. These tactics will assist you in achieving your marketing objectives, whether you’re trying to increase brand recognition, get leads, pleasure current consumers, or increase sales.
Set Your Digital Marketing Strategies Up for Success
You must set up your company for success before you can begin developing your digital marketing plan. This include studying your target market, evaluating your competition, and establishing realistic goals. By arming yourself with this information, you’ll increase the likelihood that your digital marketing strategies will be successful.
Your target audiences will serve as the foundation of an efficient digital marketing plan. Find out where the individuals you want to market to spend their online time, how they prefer to connect with brands, and the general course of their customer journey by conducting research on them. By assisting you in creating a strategy that is genuinely customer-focused, this kind of knowledge will raise the possibility that clients will convert.
As your digital marketing strategies expand, knowing what your competitors are doing and evaluating yourself against them will be quite helpful. You have a fantastic opportunity to expand and develop your campaigns in order to get greater results if your competitors are doing something exceptionally well or if they are doing something that you aren’t. By benchmarking, you can make sure that your marketing efforts are at least comparable to, if not superior to, those of your rivals, providing you with more context for your outcomes.
The foundation of any digital marketing tactics should be goals. You can’t make a roadmap to get somewhere if you don’t know where you’re going. Make sure the objectives you create are sensible for your company and feasible (we advise developing SMART objectives). Without goals, a digital marketing campaign will be more difficult to evaluate and you won’t be able to maximize your efforts to get better outcomes.
Digital Marketing Strategies That Get Results
You’re now prepared to begin investigating digital marketing approaches and strategies that will provide results because the foundation of your digital marketing plan has been thoroughly researched and established. We have compiled some of the most effective digital marketing methods available, whether you’re seeking for success with a specific channel or best practice advice for your marketing efforts.
- Using Social Media Creatively and Effectively
- Drive Action by Updating Your CTAs
- Local Search Marketing and Local SEO
- Optimise for Mobile With Responsive Web Design
- Make the Most of Your Landing Pages
- Boost Your Lead Generation with Lead Magnets
- Update your Google My Business
- Personalise your Marketing Messages
- Blogging with SEO in Mind
- Delight Your Audience with Inbound Marketing
- Step Up Your Remarketing Efforts
- Making video work for you
Using Social Media Creatively and Effectively
Although social media marketing might be challenging to master, those that can master its complexities will undoubtedly experience its benefits. Any effective business plan must prioritize communication, and with more than half of the world’s population using social media, there is no better platform to spread your marketing message widely.
You’ll need a well-thought-out strategy if you want to succeed with social media marketing. By observing where your target audience spends the most of their time and where they are most likely to interact with brands and companies, you can do research to determine which channels are most relevant to them. These are the platforms you should pay attention to. The type of content you’ll be producing and how you interact with your audience will be determined by your user journey and how users interact with various social media sites. Even more successful activities can be boosted with paid advertisements to broaden your audience.
Drive Action by Updating Your CTAs
When attempting to convert a user, having a strong call to action (CTA) can make all the difference. CTAs, for instance, have been shown to increase clickthrough rates by 317% in emails. You will benefit from spending time updating and improving your CTAs in terms of gaining results and achieving your business objectives.
Practically speaking, your writing should be succinct and to the point. You need something that stands out right away, whether it’s a message that’s ideal for your audience or an offer that’s too excellent to pass up. Here, A/B testing will be your ally in assisting you in discovering the CTAs that truly resonate with your users so that you can replicate, figure out what works, and get excellent results.
Go Local With Your Search Marketing and SEO
Local search is a sometimes disregarded component of search marketing, but for astute business owners, it’s a fantastic approach to achieve results close to home. It concentrates on queries like “lawyers near me” or “GPs office in Tooting” to draw attention to nearby physical stores, and most importantly, it is effective. Local search is important for companies with physical locations because research indicates that 50% of people who performed a local search on their phone visited an in-person store within 24 hours.
However, there are obviously some restrictions on who can gain from local search marketing. Online-only companies, individual vendors, and authors, for instance, lack a physical place where they may direct customers, therefore they won’t gain anything from local search results. However, if a local search is an option for your company, it’s unquestionably a digital marketing tactic to use.
Concentrate on producing content with a local focus and utilizing local experience when developing a local search marketing plan. Make sure your material reflects the purpose of a user’s query. A Google My Business account, if you haven’t previously done so, will be a helpful tool for advancing your local SEO approach. Last but not least, broaden your keyword research to incorporate regional terms.
Optimise for Mobile with Responsive Web Design
Your online shopfront is your website. It ought to be as well optimized as possible because it is one of your most crucial marketing tools. These days, this also implies having a responsive website, where the design may change to fit the size of a user’s screen on a desktop, tablet, or mobile device. Whatever method your clients use to access your website, responsive web design ensures that they arrive at a page that is optimized for their device. Additionally, Google gives preference to websites that are at the very least mobile-friendly.
Starting with making sure your website is mobile-friendly will help you make your website design responsive. You’ll be able to tell if your site is already reasonably responsive if you perform well on Google’s test. If not, you should start researching topics like a fluid grid, scalable graphics, and suitable typography. A digital marketing plan that incorporates responsive web design is certain to be successful given the large number of users that browse websites while on the go.
Make the Most of Your Landing Pages
Landing pages are independent web sites that provide your customer with all the details they require about a certain aspect of your offering or product. They’re typically created to increase the likelihood that customers would carry out a specific activity, like providing their contact information, signing up for a newsletter, or making a purchase, but occasionally they’re merely a technique to spread additional knowledge about your company.
Landing pages are a huge asset for PPC ads and other forms of digital advertising because they allow you to choose the website users are taken to when they click an ad. As you’ll probably be stuffing these pages with pertinent keywords and content that will demonstrate your authority in the field, your search engine optimization efforts will also reap the rewards. Making sure they are specific—both in terms of the page’s content and the buyer persona you are aiming for—will help you convert hits to your landing page into results for your company.
Landing pages, as we’ve already mentioned, serve a very specific function. Your landing pages should be intensely focused on the specific product or service you’re showcasing rather than attempting to cover off too much information about what your company is or other related but less important topics. To provide a great user experience, the ultimate result should be clear but not overly scary, and whenever possible, you should design with your target demographic in mind.
Boost Your Lead Generation with Lead Magnets
Need a fresh promotion to go along with your recently improved and laser-focused landing page? The ideal solution is a lead magnet, which are alluring bits of content that are gated to collect a prospect’s data and contact information. The essential word here is enticing; they must be so compelling that a potential customer won’t even bat an eye at disclosing their personal information. Theoretically, both parties benefit from them: Your prospect learns something useful, and you add a new contact to your database.
Lead magnets can be in the shape of whitepapers, eBooks, webinars, and presentations, among other formats. Think about the kind of content that will benefit your audience the most. There is no point in organizing a webinar if you know that your target market doesn’t respond well to them since, as we’ve discussed, the content needs to be enticing. Don’t forget to consider the aesthetics of your lead magnet; you want to make sure it’s appealing and well-polished to grab attention. When used effectively, lead magnets provide you with lots of gasoline to power your remarketing campaigns and, ideally, produce conversions.
Update Your Google My Business
Google My Business was briefly mentioned when we talked about local SEO, but it merits its own section because it is a digital marketing tactic. Google My Business is a frequently disregarded method of increasing the visibility of your company in Google’s search engine results. They are, in essence, a business listing that will be shown next to search results and contain data about your company gathered from various online sources. You may manage, optimize, and update your listing by setting up a Google My Business page, which will help you attract attention and produce results.
It’s worthwhile to set aside time on a regular basis to update and optimize the information presented on the listing, even if you already have a Google My Business account. You can boost your SEO efforts and draw attention to phrases that you know your readers are interested in by carefully placing some of your keywords, for instance. Responding to customer feedback also demonstrates your engagement with and concern for your clients, which is an excellent method to earn their trust. In this sense, making the most of a well-maintained Google My Business listing is a simple digital marketing plan.
Personalise Your Marketing Messages
Over the past few years, personalization has been one of the most popular themes for marketers, and for good reason. Personalization improves your chances of delivering the correct message to your target audience by emphasizing finding the right person at the right time with the right message. But be careful—personalize the message too much and you run the risk of alienating a potential client!
Your data is the cornerstone of a personalization strategy, so be sure the data you’re gathering is accurate and valuable. A lot of this information is probably already available if you’ve already created your buyer personas. It’s now only a matter of using it. Email marketing has a lot of potential power, especially for ecommerce firms. Even though abandoned cart emails, pertinent offers, and related product spotlights are fairly light touch tactics, ensuring sure your email content is tailored to the interests of the recipient increases the likelihood that you’ll be able to persuade them to convert. Based on user path mapping and persona data, there are even ways to personalize the content on your website. There are many more ways to investigate this digital marketing tactic, so it doesn’t matter where you are in your personalization journey.
Blogging with SEO in Mind
You probably already know how important content is to a digital marketing strategy and how SEO can affect the outcomes of your campaigns. But when combined, you’ll discover that blogging and content creation with SEO in mind are two digital marketing tactics that have been shown to be quite effective for ambitious websites.
You already know the keywords you want to target and optimize for if you have an SEO strategy in place. By selecting terms that you are certain your target audience is already searching for and creating content that will rank for these queries, you can leverage these keywords to develop your blog strategy. Then, employ your keywords liberally throughout the article, just as you would on a regular website page. Keyword optimization opportunities abound in page names, headings, anchor text, and paragraph content, but exercise caution to avoid keyword stuffing.
Delight Your Audience with Inbound Marketing
Over the past few years, inbound marketing has become more and more well-liked as a strategy for connecting with and entertaining your audience. The inbound methodology places more emphasis on getting new clients, keeping them interested, and pleasing them than on the conventional user journey in order to gain momentum and expand. This is accomplished by putting your consumer at the center of all of your marketing initiatives and establishing yourself as a “wise advisor” they can consult for additional details and advice. By gaining the customer’s trust and establishing yourself as an authority in your industry, you position yourself as the go-to business anytime they are ready to make a purchase.
By considering the kinds of material that will be beneficial to your target audience, you can develop an inbound marketing strategy. Consider what their questions are and what they are worried about. These questions should be addressed in your content marketing in order to establish your industry competence. Make sure it is simple for clients to contact you and for them to receive a prompt response. This has a big influence on your bottom line because you’re producing more and more quality leads who are already interested in your company and your items.
Step Up Your Remarketing Efforts
You are generating a lot of quality website traffic with all of your current marketing techniques. They’re not quite ready to convert yet, though, for some reason. By retargeting them with pertinent marketing messages created especially for users who have already visited your site, remarketing tactics keep these potential buyers warm. They are a particularly particular kind of personalization approach that may be applied across numerous channels.
You must add any necessary pixels to your site, whether they be for Google, Facebook, or another channel, in order to start remarketing activities. You will then be able to run adverts that are directed particularly at users who have already visited the website. Then, be careful to write text and creative that is tailored to visitors to the site. Dynamic creatives that display what they’ve been browsing, coupons, or abandoned cart messaging are a few examples of this. Remarketing can show to be a very effective digital marketing tactic when done carefully.
Making Video Work for You
Video marketing is quite popular among both businesses and customers as a kind of content since it is eye-catching, entertaining, and it simply works. There are countless methods for digital marketers to include video into their plans, so there’s certain to be a way to do it in a way that benefits your target audience. Always think about the channels you’ll be posting to and how they’ll fit into your entire marketing plan. If this isn’t the case, your video approach won’t take off. This needs to be in line with the objectives and recent behavior of your target audience. This could entail trying out social media short-form video (such reels on TikTok and Instagram) or longer sequential storytelling on YouTube.
The methods for digital marketing that are most effective are those that are created with your target market in mind. Even the most effective methods may fail if they are not placed on the channels where the audience spends their time, for instance.
By performing thorough research, Revenco.Agency can assist you in getting to know your customers better. Our professionals can then use this information to design a digital marketing strategy that works in your favor. Contact us to schedule a call with a Revenco.Agency digital marketing strategist right away!